iPhone
有好多人擔心iPhone 由AT&A 網絡商銷售的經營模式...當我細心諗真D, 聰明絶頂的Steve Jobs 一定有佢的道理!
如果唔經網絡商, 無錯, 銷售會好好多, 而且相對容易, 但用家可能得物無所用, 情況就好似我有部Wifi Notebook, 但唔會用mobile broadband 一樣, 亦好似依家的3G, 根本有服務但冇人會用...
一但由網絡商綑綁銷售, 基於利益分配及市場需求定律, iPhone的銷售額及網絡商的利潤已經掛鉤, 在邊際利潤容許的情況下, 網絡商必然會降低使用費去刺激需求...
經過一段時間的市場調節, 月費及網絡商的Bandwidth 都會降低及被充份使用, 最終的用家亦可以享受到iPhone 的真正樂趣
Apple 似乎係運用自己的影響力, 試圖打閞網絡商一向封閉的收費模式, 改變"生態", 令流動寬頻更普及, 放棄短期的利潤, 更有野心地放眼於長遠的發展及用家的未來。
當然呢個只係我的個人諗法....唔啱聽唔好柄我!!
2 comments:
唔明, apple 唔一定要捆綁單一 A 記, 可以同多個網絡商捆綁出 iphone, 網絡商在競爭環境下，反而應該更加積極推出適合 iphone 既服務，服務費用更加平...
I think it is a good strategy because AT&T has the biggest coverage in North America.
In long time view, I think apple want to use the platform of at&t to develop "iphone" culture/trend.
IF, iphone want to solidify its NA market which i think is the most important to them, AT&T is the best company to give them the chance of doing it.
"Apple 似乎係運用自己的影響力, 試圖打閞網絡商一向封閉的收費模式, 改變"生態", 令流動寬頻更普及, 放棄短期的利潤, 更有野心地放眼於長遠的發展及用家的未來。"
I do not agree with that in some way, coz afterall American do not mind to pay for every product or service they think it is "trendy" to them.
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